Redline Telecom, 13 Commercial Road, Hereford HR1 2BB

Tel: +44 (0) 1432 367188

[email protected]


The Great British Florist is part of the company ‘Wiggly Wigglers’ based on Lower Blakemere Farm in Herefordshire. Wiggly Wigglers has been supplying British Flowers for the last nine years and gives people the opportunity to buy real flowers that vary from bouquet to bouquet & that change through the seasons. The flowers make a real change from the usual imported mass produced alternative.

In 2012 the company decided to focus on selling more Flowers and offer a larger selection and so The Great British Florist was born. The company now grows many of their own flowers & the difference between The Great British Florist and other companies is that all of their fresh, hand-tied posies and bouquets contain some flowers or foliage grown in the UK.

The Issue?

  • ISDN2 digital lines in place (Openreach are switching off the ISDN network in 2025)
  • Two numbers in place & no way to select which number to display when making outbound calls
  • Outdated telephone system requiring on-site engineer visits every time changes needed to be made

The Solution

  • Installation of a DrayTek business grade router with two dedicated Fibre Broadband connections (one for the voice network & one for the data network)
  • Installation of the award winning Ericsson LG IPECS Cloud VOIP system giving the ability to choose between the two company numbers to dial out on and have separate voicemails & time schedules in place for each number
  • 4 x Ericsson LG desk handsets giving the ability to have 4 concurrent calls at once
  • Centralised online portal to easily make any configuration changes to time schedules & voicemail messages anywhere in the world
  • Full call recording via the online portal (perfect for staff training & resolving customer queries)


We've been working with Redline for a number of years now for the supply & support of our fixed line services and business mobiles so it was an easy decision to use Redline when we knew that we needed to upgrade our telephone system. With the internal changes that we have been making at the company our new cloud system has given us superb flexibility. We now have the ability to choose which of our two numbers we dial out on & we have been able to set-up separate time schedules & voicemails so that we can improve on the call handling experience for our customers and ensure that all calls are routed and dealt with by the correct members of staff.

Heather Gorringe - Director

If you're interested in a cloud based telephone system (VOIP) for your business you can download the brochure for the awared winning Ericsson LG IPECS Cloud here: LG Ericsson IPECS Cloud Brochure

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